The services by crerea design provide added value in that they enhance the brand value of the products and services of the client , thereby they ultimately contribute to improve the profitability of the client’s business.
Branding is an activity that builds a brand in the subconscious of customers as something valuable.
In order to do so, it is important to strategically build communication channels between client and client’s customers at each stage (potential customers ⇒ prospective customers ⇒ customers ⇒ excellent customers).
There are various communication channels, but in every channel, it is necessary to create a system that effectively communicate what client want to communicate (the message) to the people client want to communicate to (target customers).
Customers have different stages such as potential customers, prospective customers, customers, and excellent customers, and it is necessary to change the method of communication in detail at each stage.
As a result, a cycle of increasing sales and profits is produced as the brand value improves and the customer stage rises (e.g., prospective customers become customers and customers become excellent customers).
Customer Relationship Management (CRM) aims to maximize profitability by consistently managing all interactions with individual customers, responding to their needs in detail, increasing customer convenience and satisfaction, and enclosing them as good customers.
The services by crerea design will be part of the CRM role.
So, what are some of communication channels with customers?
They can be face-to-face, telephone, direct print media (company brochures, DMs, etc.), mass media (TV, newspapers, etc.), or a website.
Of course, the product or service itself can also be a communication channel.(Provide samples, free services, etc.)
Although each of them has its own characteristics, mass media and the Web are effective in communicating with potential customers who are not clearly targeted. If the target customer is clear, direct communication outside of mass media becomes more effective.
Crerea design offers a range of services including Web and DTP (design for paper media (company brochures, advertisements, etc.)).